The Complete Guide
In other areas of the U.S., nightfall means settling down at home. In Las Vegas, as soon as the sun goes down, things start to heat up. There is no shortage of great nightlife in Vegas, from bars and lounges to dance clubs and gentlemen's clubs. One of the newest nightclubs in Sin City is APEX SOCIAL CLUB. Quickly gaining traction in the nightlife industry, Apex has become the go-to location for fun, drinks and socialization. Apex has a strong focus on socialization, keeping the music down to allow patrons to communicate.
Apex is located on the 55th floor of the newly remodeled Palms Casino Resort and offers more than 8,000 square feet of space, including indoor and outdoor areas. From their luxury Bottle Service to their carefully crafted cocktails, Apex has it all. The experience begins from the moment you enter the Resort. After going through the oversized metal screen that leads to the open-air club, you will experience spectacular 360 degrees views, one-of-a-kind artwork, and music spun by iconic local and national DJ talents. This modern nightclub, with an upscale vibe, has a contemporary feel with sophisticated décor. The atmosphere is where the club shines.
Apex boasts some of the best mixologists and bartenders in the biz. Stop by, relax and quench your thirst with a cocktail or sample one of the venue's signature drinks. If you prefer to hang out with your friends in a more secluded location, consider Bottle Service. This VIP experience ensures that you and your group gain complimentary entry into the club without having to wait in a long line and it includes a private server and security staff.
When you arrive at Apex, your Surreal host will check you in and escort you to your private table where you can sit, socialize, or dance.
If you are looking for a phenomenal place to host your next party, Apex Social Club is the perfect spot. The venue prides itself on providing patrons with a fun and sophisticated party space that can hold hundreds of guests.
-About Brian Pfeiffer and Surreal Night Life
Independent hosting is serious business in Las Vegas. You can't just be any person off the street and hope to work with these nightclubs; you need a gaming license, you have to pass an FBI background check, and own a legit company (State LLC) to do business with them. You also have to have the pull, the right contacts, and relationships built on trust in order to work a deal.
I started in this business as a front door host in 2000, and 20 years later, I worked my way up to become a major player in the nightlife industry. While I still have ownership in a club in Chicago and own a large Chicago-based Halloween and New Year's Event Company, my home has been in Las Vegas since February 2013 when The Hakkasan Group moved me to the City to be their promotions manager for both Wet Republic and Hakkasan. Nearly one year into my Vegas Adventure, I had enough customers to start my own independent hosting company – Surreal LLC.
Understand we are working for you and not for the clubs.
I do well in this business because my company is reputable, I exceed my customer’s expectations, and most importantly, I have the proper licensing. I am licensed by the Nevada Gaming Commission. Click on the links to my Nevada gaming licenses: Download the report and lookup Surreal LLC. The link to my Clark County Professional Promoter business license
We always go above and beyond to make your Vegas Vacation amazing; please check out all of our 5-star reviews.
A few words of advice, before you book any Bottle Service, please make sure you are working with a licensed company like mine and someone who knows what they’re doing and who will go above and beyond to make your experience an amazing one! Trust me when I say, I know how to throw a great party. I live and breathe this business 24/7; it’s my passion! Understand, we are working for you and not the clubs. With my years of event and clubbing experience, and hundreds of connections, your Vegas Vacation will be better than anything you ever imagined.
In my Ultimate VIP Guide to Apex Social Club’s Las Vegas Bottle Service, I provide you with all the details you need to know if you're looking to purchase a table.
WHAT YOU NEED TO KNOW
Location & Hours of Operation
Apex is open on Thursday through Sunday nights from 10:00 p.m. – 4:00 a.m. Located on the 55th Floor in the Palms Main Tower at 4321 W Flamingo Rd, Las Vegas, NV 89103. When you walk into the main entry from the valet area, make a left and walk past the hotel check-in, and you'll see Apex on your left next to Scotch 80 Prime.
A total of 25 tables for Bottle Service and the entire club and balcony is surrounded by glass for exceptional viewing. For Tables and the Guest List, there will be signage showing where to enter the Club from the Casino Lobby. Like all clubs in Las Vegas, it's 21 and up to get in. International guests should bring their passport because typically out of country IDs do not work. All guests must pass through an Identification Check, and a security check that includes a wand with a metal detector.
Dress Code and Proper Attire
As with any nightclub in Las Vegas, there is a dress code. Business casual or formal attire is preferred and recommended as you are going out to impress. Shorts, sandals, hats, Timberlands, boots, baggy pants, jean shorts and sweatpants are not allowed. They do not allow Air Jordan sneakers either, but stylish gym shoes should fly. Due to the Hip Hop theme, they tend to be a little more relaxed on the attire. Ladies, anything goes except athletic gear and bare feet. Please keep your shoes on; if you can't handle your heels all night, then consider another pair of shoes. Walking around with no shoes is just asking for an issue. When Apex first opened, they tried to enforce a strict dress code; these days they need to fill the place, so dress classy and you will be fine.
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FEATURED EVENTS
Drink Cost and Specialty Cocktails
Drinks vary in price at the bar; Apex falls slightly below the industry standard of having most mixed drinks range from $10 - $20 per drink, and Beers from $10 - $12 each. Individual bottles start at $350 and up for a 750 ml liter. (See the Menu Below) Premium 1L Bottles start at $375 for a 1L bottle of Grey Goose Vodka. While other Premium One-Liter Bottles like Hennessy and Casamigos Tequila are $400 each. They have a wide range of signature specialty cocktails and wine by the glass that are extremely popular, especially with the ladies.
Restaurants in the Area
Right next to the entry of Apex is Scotch 80 Prime, an impressive steakhouse with great food and stellar service. Other mouth-watering eateries include Shark, Green Street, and Venturi Cucina. After the multimillion-dollar renovation of the Resort, all of the restaurants are upscale and uber popular. For the ultimate night out, combine one of these Fine Dining establishments with a bottle package at the Social Club. Our suggestion would be dinner reservations at 8:30 p.m. and the Nightclub around 10:30 p.m.
Music and Vibe
At one time, Apex brought in some mid-level DJs and performers but for 2020, they have settled into more of a Hip Hop and Top 40 mix with resident DJs. The scene is very social, so they keep the music at a reasonable level, and you can have a conversation. There was a time when they used to import models from LA to help fill the venue but those days are over. They do, however, do a decent job of filling the room with a good-looking crowd; and nothing beats the view and the energy you get when you're on the top of the Palms.
The scene is very social, so they keep the music at a reasonable level, and you can have a conversation.
Guest List
The guest list lines up to the left if you're facing the front door. The rules change each night, depending on demand. A good rule of thumb is to be sure to arrive before 1:00 a.m. Generally, you'll find ladies are free, and guys with an even ratio are typically free. Since there's no way to tell what it is on every weekend, just shoot us a text, and I'll connect you with our good buddy who is the chief promotion manager and top promoter and he can assist you with the guest list
Put me on the Guestlist for FREE »Ladies, if you have a group six or more pretty ladies, then we might have an opportunity to get you a comp table. A couple of notes about a comp table is that you have to be there before a specific time and the table isn't yours for the entire night. If we set you up with a comp table, please make sure to tip your server; usually, $100 per bottle is fair. But if you want to table for the entire night, consider paying for Bottle Service.
If you're coming for Memorial Day or Labor Day weekend or a big fight weekend and they have a significant Hip Hop artist, then you might want to consider tickets to get in quicker. We have such great deals on Bottle Service; we always recommend putting your money toward alcohol instead of a cover charge.
Tickets: they don't need to sell tickets for this venue. (This seem contradictory)??
How do I get my guests in if they arrive late?
Usually, this is a pretty straightforward process. Your guest(s) can walk up to the ropes and mention the name the table is under and the table number, and they get right in. Some exceptions could be if the Club is at capacity and they just can't physically allow anyone else in via the Fire Marshal's rules and regulations, or if you are way over your limit on the number of people at your table. If you have some uninvited guests at your table for some reason, the proper way to handle that is get security to have them removed. I strongly suggest that you do not try to remove them yourself as an altercation could occur, and potentially everyone at the table will get kicked out. With over 20 years of experience in this business, please trust us, that is the best way to handle things.
What is Bottle Service?
By definition, Bottle Service means purchasing alcohol by the bottle instead of buy the drink. American Clubs, especially in Las Vegas, are synonymous with "Poppin Bottles." You will be paying a premium for a bottle to reserve a section in the Club, but on a high note, it includes a personal server, VIP entry into the Nightclub, and usually an assortment of standard mixers such as Cranberry/Orange and Pineapple Juice, soda, tonic and soft drinks and garnishes like lemons and limes, and if you order champagne, the staff will supply strawberries. The bussers are typically fantastic; they always have your ice bucket and mixers on point. A question we sometimes get asked is if you can order individual drinks at a table, and the answer is yes, however, the cocktail servers prefer you stick to bottles or order beers and drinks in quantity. Red Bulls and bottles of water will be extra. Since is a mainstream club, its pricing is a bit more reasonable than some of the newer clubs and we have some popular package deals which I'll talk more about below. On any given night, Prime Tables are usually less than the cost compared to EDM and Hip-Hop Clubs around town.
What's a Minimum Spend?
The minimum spend is the amount you agree to spend in advance on alcohol to get a table or real estate in the nightclub. In Vegas, we call the minimum spend "the min." The better tables will have a higher minimum spend, and on bigger DJ nights, you can expect a higher "min." Please keep in mind that all clubs in Las Vegas operate on a supply and demand system. When we quote pricing, that's just an estimate based on what we think the demand will be for that night. For the most part, with our strong connections, we can get what we promise. The best way to " work with the system" is to make sure you arrive early and meet your host on time.
Table Locations and Options
There's not a bad table at Apex. There is plenty of room to move around the tables, they are pretty good for large groups, and all the Main Floor tables have security at the center and ends of the Club so unwanted guests are not allowed into the table area.
Main Room Tables
There are 12 tables in the Main Room and all are pretty good. The Center Tables are probably the more desirable ones as that area is treated somewhat like a VIP with security patrolling the area. The Wall Tables are comfortable and roomy. The flow is from the bar area through the Main Room to the Patio, so the Main Room has constant traffic.
Patio Tables
The most desirable tables on the patio are the four tables that rest along the glass 46, 47, 57 and 58. The only issue is that you face inside the Club, not a fantastic view - it depends if you are there for the view or the crowd.
The Center of Attention Tables, 55, 56, 44 and45 are also prime and get plenty of traffic. The rest of the Patio Tables are more on the outskirts and could be perfect for a mixed group or a party that's not looking to be continuously surrounded by people.
Interactive 3D Map and Surreal Table Number Map
To assist you with your booking, we've included an interactive 3D map where you can click on the section you want and submit a form. We’ve also included the table map with the table numbers, which makes things easier to discuss.
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How Do I Calculate My Bill?
Let's do the math:
$800 (min) + $67 (8.375% City Tax) + $56 (7% Venue Fee) + $160 (20% to the server) = $1083.
Total Bill Calculator for Apex Bottle Service
This does not include any "shake" to the podium for location, express entry, specific table, etc. FYI, a "shake" can also help with a lower minimum spend. When someone refers to the "shake," that means they tip on top of your table minimum and the tip, tax, and venue fee that you will be paying. (The "shake" or “handshake” to the podium goes into the host's tip pool). In many instances, there is an opportunity to get lower-than-posted-pricing with what's called a "handshake" in Las Vegas; basically, it is a gratuity to the podium for a lower minimum and a potential upgraded location. Sometimes a podium tip is required for a particular table or even to get a location on certain nights. There are some higher tiers when bigger artists is in town, or it's a holiday or fight weekend, and there might be some nights where there are even lower tiers than what's listed above.
2020 Apex Bottle Service Menu
As you will see from the 2020 Apex Bottle Menu, most of the bottles start at $375 and go up from there.
Bottle Service Deals and Packages
One thing is for sure, we have no shortage of package deals that include a great table. If you're looking for straight Bottle Service, then we have you covered. For example, we offer a deal with a one, 1-liter Bottle of Grey Goose Vodka and a 750 ml of 50 Blue Vodka for $875 with all tips and taxes included.
Examples of our straight Bottle Service packages:
Good Spot $875 all-in Premium and a Bottle of 50 Blue Vodka
Better Spot $1200 all-in 1.75 Mag of Absolut Elyx and a Bottle of 50 Blue Vodka
Best Spot $1950 all-in 1.75 Mag Absolut Elyx, 1 Liter Premium, and a Bottle of 50 Blue Vodka
A number of our packages like our most popular, Views from Apex Package, (Link to Package) includes dinner with all you can drink, limos, Bottle Service, and a gentleman's clubs with some drinks.
We have too many packages to list here so just hit me up with the dates you are coming to town and the number of people in your group, and I'll send you a quote for all our packages.
Best Tables
This is a tough one because there's not a bad table in the entire Club. Some people prefer to be on the Patio overlooking The Strip, and there are plenty of options for that, while other people prefer to be in the center of the action, which would be a table in the center of the room. The Main Room Tables get a lot of traffic, so it's hard to say which one is better than the other. If we had to pick, the Center Tables in the twenties are the best.
Bottle Service Presentations
With lower minimums and a less in-demand Club, it doesn't take much to get a bottle presentation. We have included a video of several of our presentations. For the most part, all we have to do is ask the wait staff, so if you’re interested, just let me know I'll be happy to arrange one.
Corporate Events
We book quite a few corporate events, especially when conventions are in town. We have years of experience in these negotiations, so just let us know the date and approximately how many people in your group, and we'll make it happen.
Couples
If it's just you and your lady or vice versa, Apex might be an excellent option for a romantic table. We have a complete selection of packages for couples that include reasonably priced Bottle Service, and if you’re interested, we may even have an opportunity for you to join another group. .
New Year's Eve 2021
New Year's Eve 2021 will surely be an event after the 2020 we've had. It's a bit far out to know who the artist will be, but last year the table prices were not terrible. You can expect an amazing view of the Las Vegas fireworks, a packed house and a fantastic party on New Year's Eve, so let us know in advance if this is for you.
Bachelor Parties
Our popular destination for bachelor parties is Apex. Great tables, reasonable prices, and a lot of package options make this our go-to club in Las Vegas. We also work with the promotion staff to help get ladies to your table, if you need help with that.
Bachelorette Parties
Apex is one of our favorite clubs for bachelorette parties, the view are Instagram-worthy and the tables are large and reasonably priced for larger groups. Hip Hop is popular these days, and a lot of girls prefer that over the EDM Clubs. We have offer several Bachelorette packages that include Bottle Service and VIP entry.
The Servers
The servers in this Vegas venue know how to treat our customers. Not only are they stunningly beautiful, but they're also very friendly and do a great job of making your night over-the-top. They go above and beyond to deliver excellent service.
The Final Word
When Apex first opened, it touted itself as one of the more exclusive places in Las Vegas but now they are known for a really cool place to hang out. With lower pricing and better package deals, it's pretty easy to get a great table on any given night. We have awesome packages that include dinner and limo service, which are very popular and a great value for the money. Apex is an excellent option for a stunning, panoramic view and a fun night out.
How to Book
We need the number of people in your party, guys and ladies, and the dates you will be in Las Vegas. I have several packages if you'd like to bundle some limos, dinners, or shows along with your Bottle Service. I am a specialist in Las Vegas, and I work all the dayclubs and pools, nightclubs, gentlemen's clubs, and all the shows. We have a lot of buying power, so we're able to pass on the savings to you.
Contact Information / Questions & Quotes
Contact your Surreal Host for all your Vegas Nightclub needs. You can reach me directly at 773-459-8133, and please subscribe to my YouTube. And CLICK HERE to checkout all my social media channels
If you have a question after reading through this guide, feel free to hit up the Surreal Forum. I am an active daily user and will be happy to answer any questions. From my experience, if you have a question, likely other people will have the same question. I do appreciate your support in the Forum.
But the fastest way to get a quote is to click on the button below and fill out the form. We will need the number of people in your party, guys and ladies, as well as the dates you will be in Las Vegas. I have several packages if you'd like to bundle some limos, dinners, or shows along with your bottle service. I will get back to you ASAP!
About Brian Pfeiffer »Hopefully, you enjoyed my Ultimate Guide to Apex Social Club Las Vegas Bottle Service. Thank you for reading until the end, and I look forward to working with you.
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